Festool and the strong US dollar


Woodscreamer

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==>with the exception of sales

Never say never....

 

Got an email from Felder today touting, "Exchange rate supported prices & spring specials".... Promising, "Prices as low as never before"... With an attached color flyer... Basically an open-ended window to price-in the favorable exchange rates... However, the actual discount rate isn't specified...

 

So who knows? Maybe on something they are trying to push -- wasn't there a discount reciently on the Kapex?

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Increase was March 1 in Canada and will be April 1 in the USA. Wondering if it will be an April Fools joke about the increase and prices will remain the same, but doubt it.

 

Wishful thinking.... If you remember, about 12 years ago a 3HP 50" Jet/Powermatic/Delta Unisaw cabinet saw was around 1400 bucks compared to the 2700ish today.

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Exchange rates have nothing to do with it. Supply, demand, and what they can get away with.

exchange rates do play a roll but only advantage to the merchant. They will raise pricesto keep their margin spread which trains consumers to pay the new price. If rates become favorable again, consumers are already used to the price tag and the company margins widen.
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I thought the same thing.   We'll have to see but they seem to keep the premium around the brand.  Rebates are another tactic used by overseas suppliers during currency fluctuations.  Japanese camera makers like Canon and Nikon have been running deals lately but they produce a lot more product than Festool.

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In terms of a general price roll-back, the comments are mostly spot-on. However, in a strong currency situation, the Sales unit can get a ‘promotions’ line increase (these tend to be reviewed quarterly) – but quite a good deal of that is based on how the company’s numbers are tracking to plan… If the planets align, these manifest as a previously unplanned promotion, rebates (already mentioned), free kit, etc... But again, it depends on how the regional consolidation numbers look...

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So say you're the business manager for Festool and you notice sales spike when you announce an increase in MAP pricing. What to do, what to do... Hmm, wait, I've got an idea!

The only modest increase makes me to think this is a sales driving strategy than anything being driven on the cost side. Merchants were probably begging for a 2015 cost increase, commodity and exchange markets be damned. Just a guess.

Not begrudging Festool, they are in this position as a result of their innovation, quality, and management discipline. They ain't big, but they are on an island of their own and I'll bet they sure are profitable. Great case study in business.

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You need to step back and look at FT as a consolidation of entities – each of which is effected by currency fluctuation… One regional entity (say the North America Sales unit) may favorably benefit from a currency fluctuation, but that benefit may come at the expense of some other corporate consolidation entity (say a Manufacturing entity where the currency is weak)...

 

It can be a bit complex (which is why larger entities typically have a Consolidation group reporting into Corp Finance).... Unless you know the structure of the consolidated entity, it's hard to really see what's going on...

 

 

Of course, FT may actually lose-out vis-a-vis transfer agreements with regional distributers --- You’ll know if that’s the case when Peter over at Tool Nut buys a new Cayenne Turbo for xMas… :)

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